Pillar U eLearning Course – Commercial Excellence Academy https://commercialexcellenceacademy.com Wed, 18 Mar 2026 11:45:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4
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U5 eLearning Course – Key Account Management including Joint Business Planning https://commercialexcellenceacademy.com/product/study-guide-key-account-management-including-joint-business-planning/ Fri, 27 Feb 2026 11:35:31 +0000 https://routetoshopper.com/?post_type=product&p=6589 U5: Key Account Management including Joint Business Planning is the final capability within the U: Unlock Bigger Baskets pillar, focusing on creating strategic partnerships for mutual growth by developing customized, collaborative approaches and aligned strategies with crucial key retail partners in the consolidated retail landscape.]]> U5: Key Account Management including Joint Business Planning is the final capability within the U: Unlock Bigger Baskets pillar, focusing on creating strategic partnerships for mutual growth by developing customized, collaborative approaches and aligned strategies with crucial key retail partners in the consolidated retail landscape.]]> U4 eLearning Course – Perfect Store Principles https://commercialexcellenceacademy.com/product/study-guide-perfect-store-principles/ Fri, 27 Feb 2026 11:34:01 +0000 https://routetoshopper.com/?post_type=product&p=6588 U4: Perfect Store Principles is a critical execution capability within the U: Unlock Bigger Baskets pillar, establishing the ideal, consistent execution standards for how products should be positioned, priced, promoted, and merchandised in physical retail environments to maximize shopper satisfaction and sales performance at the critical point of purchase.]]> U4: Perfect Store Principles is a critical execution capability within the U: Unlock Bigger Baskets pillar, establishing the ideal, consistent execution standards for how products should be positioned, priced, promoted, and merchandised in physical retail environments to maximize shopper satisfaction and sales performance at the critical point of purchase.]]> U3 eLearning Course – Shopper Marketing including Retail Media https://commercialexcellenceacademy.com/product/study-guide-shopper-marketing-including-retail-media/ Fri, 27 Feb 2026 11:30:58 +0000 https://routetoshopper.com/?post_type=product&p=6587 U3: Shopper Marketing including Retail Media is a critical execution capability within the U: Unlock Bigger Baskets pillar, focusing on engaging shoppers across their increasingly complex, multi-dimensional path to purchase by leveraging shopper marketing tactics and sophisticated retail media networks where retailers monetize shopper data and relationships.]]> U3: Shopper Marketing including Retail Media is a critical execution capability within the U: Unlock Bigger Baskets pillar, focusing on engaging shoppers across their increasingly complex, multi-dimensional path to purchase by leveraging shopper marketing tactics and sophisticated retail media networks where retailers monetize shopper data and relationships.]]> U2 eLearning Course – Understanding the Role of Point of Purchase (PoP) Drivers https://commercialexcellenceacademy.com/product/study-guide-understanding-the-role-of-point-of-purchase-pop-drivers/ Fri, 27 Feb 2026 11:29:10 +0000 https://routetoshopper.com/?post_type=product&p=6586 U2: Understanding the Role of Point of Purchase (PoP) Drivers is the essential execution capability within the U: Unlock Bigger Baskets pillar, focusing on influencing purchase decisions at the "moment of truth" where 70-80% of final choices are made or influenced, thereby expanding basket size and value through optimized visibility, pricing, packaging, and experience.]]> U2: Understanding the Role of Point of Purchase (PoP) Drivers is the essential execution capability within the U: Unlock Bigger Baskets pillar, focusing on influencing purchase decisions at the "moment of truth" where 70-80% of final choices are made or influenced, thereby expanding basket size and value through optimized visibility, pricing, packaging, and experience.]]> U1 eLearning Course – Category Management https://commercialexcellenceacademy.com/product/study-guide-category-management/ Fri, 27 Feb 2026 11:27:36 +0000 https://routetoshopper.com/?post_type=product&p=6585 U1: Category Management is the core capability within the U: Unlock Bigger Baskets pillar, creating a systematic process for developing and managing product categories as strategic business units that aligns assortment, pricing, promotion, and presentation with how shoppers actually make purchase decisions, thereby maximizing basket value.]]> U1: Category Management is the core capability within the U: Unlock Bigger Baskets pillar, creating a systematic process for developing and managing product categories as strategic business units that aligns assortment, pricing, promotion, and presentation with how shoppers actually make purchase decisions, thereby maximizing basket value.]]>