Your starting point

Have you completed the Commercial Excellence (RiPe) Scorecard?

Your answer determines the right next step for you.

Yes, I have my score

Choose your entry point

You have your score. Now select the level of commitment that matches your ambition.

Please Select Your Plan

Yearly

Monthly

Start Here

Shopurai® Shopojo™
Membership

The immersion environment. Your home for the entire journey.

£99*/ year *Approx. 50% discount vs Monthly Price

- ✓ G0 Foundational module (taster)
- ✓ All 10 pillar intro videos
- ✓ Shopojo™ community access
- ✓ Monthly Ask-the-Expert Q&A
- ✓ Monthly modules Spotlight
- ✓ Path-aware dashboard

Start Here

Shopurai® Shopojo™
Membership

The immersion environment. Your home for the entire journey.

£14.99 /month

£99 / year (Approx. 50% discount vs Monthly Price)

- ✓ G0 Foundational module (taster)
- ✓ All 10 pillar intro videos
- ✓ Shopojo™ community access
- ✓ Monthly Ask-the-Expert Q&A
- ✓ Monthly modules Spotlight
- ✓ Path-aware dashboard

Go Deeper

Pillar Digital
Pack

One pillar mastered digitally. Workshop eligibility unlocked.

£199

for GUIDE (Brand Owner Focused)

per pillar· £299 standard

AVAILABLE NOW

£399

for PATHS (Retailer Focused)

per pillar· £599 standard

COMING SOON

Shopurai® Shopojo Membership Included

- ✓ All pillar e-learning
- ✓ Videos & study guides bundled
- ✓ Workshop eligibility on completion
- ✓ Shopojo™ Membership included
7 Databases
3 Domains

Go Deeper

Pillar Digital
Pack

One pillar mastered digitally. Workshop eligibility unlocked.

£199

for GUIDE (Brand Owner Focused)

per pillar · £299 standard

AVAILABLE NOW

£399

for PATHS (Retailer Focused)

per pillar· £599 standard

COMING SOON

Shopurai® Shopojo Membership Included

- ✓ All pillar e-learning
- ✓ Videos & study guides bundled
- ✓ Workshop eligibility on completion
- ✓ Shopojo™ Membership included

BUILD THE FOUNDATION

Full Framework
Digital Foundation

All 5 GUIDE pillars or All 5 PATHS pillars

Every module. Belt-ready across the board.

£495

for GUIDE (Brand Owner Focused)

£995 standard

AVAILABLE NOW

Save £500 vs if GUIDE Pillars bought separately

£995

for PATHS (Retailers Focused)

£1,995 standard

Save £1,000 vs if PATHS Pillars bought separately

COMING SOON

- ✓ All 25 GUIDE or 50 PATHS e-learning modules
- ✓ All videos & study guides
- ✓ Workshop eligibility
- ✓ Shopojo™ Membership included
Unlimited Databases
Unlimited Domains

BUILD THE FOUNDATION

Full Framework
Digital Foundation

All 5 GUIDE pillars or All 5 PATHS pillars

Every module. Belt-ready across the board.

£495

for GUIDE (Brand Owner Focused)

£995 standard

AVAILABLE NOW

Save £500 vs if GUIDE Pillars bought separately

£995

for PATHS (Retailers Focused)

£1,995 standard

Save £1,000 vs if PATHS Pillars bought separately

COMING SOON

- ✓ All 25 GUIDE or 50 PATHS e-learning modules
- ✓ All videos & study guides
- ✓ Workshop eligibility
- ✓ Shopojo™ Membership included

COMPLETE MASTERY

Complete Practitioner Pack

Both frameworks. 75 modules. The full Peach-to-Purple practitioner path.

£1495

one time · saves £1495 vs separate pillars

- ✓ Full GUIDE™ Foundation (25 modules)
- ✓ Full PATHS™ Foundation (50 modules)
- ✓ Workshop eligibility, all 10 pillars
- ✓ Shopojo™ Membership included
- ✓ All 10 belts in reach (Peach to Purple)
Unlimited Databases
Unlimited Domains

COMPLETE MASTERY

Complete Practitioner Pack
(Digital)

Both frameworks. 75 modules. The full Peach-to-Purple practitioner path.

£1495

one time · saves £1495 vs separate pillars

- ✓ Full GUIDE™ Foundation (25 modules)
- ✓ Full PATHS™ Foundation (50 modules)
- ✓ Workshop eligibility, all 10 pillars
- ✓ Shopojo™ Membership included
- ✓ All 10 belts in reach (Peach to Purple)

Not Yet

Your journey starts before the Dojo. It has two components:

The Book
The RiPe Scorecard

Read the Book First

If you haven’t yet read Speak Shopper or Get Shelved, start here. It gives you the language, the mindset and the framework context that makes the Dojo transformative.

Understand the Shopurai™ Way and why shopper fluency is the defining commercial skill
Get introduced to the GUIDE and PATHS frameworks at the depth you need
Arrive at the Dojo ready to apply, not just absorb
Available on Amazon at this link: https://amzn.eu/d/0dwOOMRI

Take the Commercial Excellence (RiPe) Scorecard

The Commercial Excellence (RiPe) Scorecard is your diagnostic baseline. It takes 15-20 minutes, gives you a personalised score across all 5 GUIDE pillars and their respective modules, a topline on all PATHS pillars and 6 Commercial Excellence Enablers. Together they tell you exactly where to focus first.

40-question diagnostic
Instant personalised score with pillar-level breakdown
PDF report with your Commercial Excellence Score
Detailed descriptions across score elements
You can access the scorecard from this link: https://www.ripescore.com/

The scorecard reveals where you stand. The book gives you the language. Both prepare you to make the most of the Dojo.

The Shopurai™ Belt System

Ten levels. A progression built for commercial professionals who want to go further than a certificate.

The Methodology Behind Everything

Route to Shopper® is a structured discipline of 79 kata, split across two frameworks – GUIDE for brand and commercial teams, and PATHS for retail teams. Every course, guide and video in the Dojo is built on this methodology. If you want to understand the full framework before you commit, explore it in detail at www.commercialexcellence.academy

Explore CEA Website

Step Into the Dojo

Members access everything included. Not a member yet? You can buy individual Study Guides below for more detail on individual GUIDE modules (Kata). You can get more information on the Video Overviews and eLearning Courses below as well (Although Video Overviews and eLearning Courses can be only be accessed in detail through membership)