U2 Study Guide – Understanding the Role of Point of Purchase (PoP) Drivers
£19.99
Module U2: Understanding the Role of Point of Purchase (PoP) Drivers is the essential execution capability within the U: Unlock Bigger Baskets pillar, focusing on influencing purchase decisions at the “moment of truth” where 70-80% of final choices are made or influenced, thereby expanding basket size and value through optimized visibility, pricing, packaging, and experience.
