G1 eLearning Course – Channel, Customer, Shopper and Consumer Universe Mapping

Module G1: Channel, Customer, Shopper & Consumer Universe Mapping is the foundational capability in the G: Grow the Shopper Base pillar, providing a structural understanding of the complex marketplace ecosystem by comprehensively mapping the pathways from product creation through to consumption, thereby revealing hidden opportunities and potential pitfalls along the way.

This product can only be viewed by members. To view or purchase this product, sign up by purchasing Pillar Digital Pack – G - Grow the Shopper Base, Full FRAMEWORK Digital Foundation – GUIDE, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG).