A-HO4 Study Guide – Space Allocation Modeling
£19.99
A-HO4: Space Allocation Modeling, the analytical engine for optimising space-driven commercial outcomes for Head Office within the A: Assortment Optimisation pillar of the Route to Shopper® methodology. This module addresses the strategic Assortment Optimisation capability of Space Allocation Modeling. It focuses on how retailers develop sophisticated analytical approaches to optimise the allocation of valuable selling space across categories, brands and products. The module transforms intuitive space decisions into data-driven allocation models that maximise total store productivity while delivering the intended customer experience.
