H-HO3 Study Guide – Category Development Processes

H-HO3: Category Development Processes, the strategic enabler of collaborative category growth for Head Office within the H: Holistic Supplier Integration pillar of the Route to Shopper® methodology. Module H-HO3 establishes the strategic methodologies for collaborating with suppliers on category growth strategies through structured approaches for supplier expertise integration, category assessment, joint growth planning, clear role definition and innovation management.