A-HO2: Range Architecture & Planning

A-HO2: Range Architecture & Planning, the strategic bridge between assortment strategy and on-shelf execution for Head Office within the A: Assortment Optimisation pillar of the Route to Shopper® methodology. This module addresses the strategic Assortment Optimisation capability of Range Architecture & Planning. It focuses on how retailers develop systematic approaches to determine the optimal breadth and depth of product selections within established category strategies. The module transforms the strategic direction defined in category roles into specific guidelines for product selection by establishing systematic frameworks for determining how many products to carry, which brands to include, what quality tiers to represent and how to evaluate individual items to balance customer choice with operational efficiency.