P-HO1: Store Design & Layout Strategy

P-HO1: Store Design & Layout Strategy, the strategic foundation for Head Office capability within the P: Presentation Excellence pillar of the Route to Shopper® methodology. It is defines the physical manifestation of the retailer’s brand promise and the stage where shopper journeys unfold, directly influencing shopper behaviour, purchase frequency and ultimately, business profitability. This module establishes strategic frameworks covering store format concepts, department flow, fixture standards, space allocation and design guidelines.