D3 Study Guide- Revenue Growth Management (RGM)
£19.99
Module D3: Revenue Growth Management (RGM) is the third critical capability in the D: Drive Sustainable Profits pillar, providing a sophisticated, data driven, and holistic system that strategically balances consumer value, retailer economics, and manufacturer profitability to transform pricing, promotion, and assortment decisions from tactical exercises into strategic drivers of sustainable profitable growth.
