H-HO3 eLearning Course – Category Development Processes

Name: H-HO3 eLearning Course - Category Development Processes
SKU: 8266
Availability: InStock

H-HO3: Category Development Processes, the strategic enabler of collaborative category growth for Head Office within the H: Holistic Supplier Integration pillar of the Route to Shopper® methodology. Module H-HO3 establishes the strategic methodologies for collaborating with suppliers on category growth strategies through structured approaches for supplier expertise integration, category assessment, joint growth planning, clear role definition and innovation management. This capability serves as the crucial link between category strategy and supplier collaboration, determining whether retailer-supplier partnerships generate strategic value through enhanced category development rather than remaining limited to transactional buying or isolated decision making.

This product can only be viewed by members. To view or purchase this product, sign up by purchasing Pillar Digital Pack – H - Holistic Supplier Integration, Full FRAMEWORK Digital Foundation – , Full FRAMEWORK Digital Foundation, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG).