G1 Study Guide – Channel, Customer, Shopper and Consumer Universe Mapping

£19.99

Module G1: Channel, Customer, Shopper & Consumer Universe Mapping is the foundational capability in the G: Grow the Shopper Base pillar, providing a structural understanding of the complex marketplace ecosystem by comprehensively mapping the pathways from product creation through to consumption, thereby revealing hidden opportunities and potential pitfalls along the way.

Want a discount? Become a member by purchasing Pillar Digital Pack – G - Grow the Shopper Base, Full FRAMEWORK Digital Foundation – GUIDE, Pillar Digital Pack – P - Presentation Excellence, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG)!

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G2 Study Guide – Customer, Shopper and Consumer Insights