A-HO1 eLearning Course – Category Role & Strategy Development

A-HO1: Category Role & Strategy Development, the strategic anchor for high-performing assortment portfolios for Head Office within the A: Assortment Optimisation pillar of the Route to Shopper® methodology. This module establishes the strategic foundation for all subsequent assortment decisions by defining the purpose and performance expectations for each product category within the retailer’s total portfolio. A-HO1 represents a fundamental shift to a retailer-centric approach, requiring the simultaneous optimization of hundreds or thousands of categories, balancing their relative importance and allocating limited resources to maximize customer satisfaction and business results.

This product can only be viewed by members. To view or purchase this product, sign up by purchasing Pillar Digital Pack – A - Assortment Optimisation, Full FRAMEWORK Digital Foundation – , Full FRAMEWORK Digital Foundation, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG).