G0 – Foundational Concepts for Consumer Goods, Services & Retail

Module G0: Foundational Concepts for Consumer Goods, Services and Retail represents the essential foundation preceding both the GUIDE and PATHS frameworks, establishing the common language and fundamental concepts that align consumers, shoppers, categories, customers and channels to underpin all subsequent modules and drive strategic excellence. It is designed for new professionals, those refreshing core concepts, and teams preparing to apply the Route to Shopper® frameworks.