P-HO5: In-Store Communication Architecture

P-HO5: In-Store Communication Architecture, the strategic Head Office capability within the P: Presentation Excellence pillar of the Route to Shopper® methodology, focusing on developing holistic information ecosystems that guide, inform and influence shopper behaviour throughout the physical store environment. This capability establishes strategic standards for navigation (wayfinding), promotional messaging, price communication, product information and corporate messaging to empower shoppers to purchase with confidence and satisfaction.