A-HO3 eLearning Course – Private Label Strategy & Development

A-HO3: Private Label Strategy & Development, a strategic capability for building and leading retailer-owned brands for Head Office within the A: Assortment Optimisation pillar of the Route to Shopper® methodology. This module addresses the strategic Assortment Optimization capability of Private Label Strategy & Development. It focuses on how retailers create, develop, and optimize their own brands as a critical component of their overall assortment strategy.

This product can only be viewed by members. To view or purchase this product, sign up by purchasing Pillar Digital Pack – A - Assortment Optimisation, Full FRAMEWORK Digital Foundation – , Full FRAMEWORK Digital Foundation, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG).
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