P-HO5 eLearning Course – In-Store Communication Architecture

Name: P-HO5 eLearning Course - In-Store Communication Architecture
SKU: 8380
Availability: InStock

P-HO5: In-Store Communication Architecture, the strategic Head Office capability within the P: Presentation Excellence pillar of the Route to Shopper® methodology. This Module focusing on developing holistic information ecosystems that guide, inform, and influence shopper behaviour throughout the physical store environment. This capability establishes strategic standards for navigation (wayfinding), promotional messaging, price communication, product information and corporate messaging to empower shoppers to purchase with confidence and satisfaction.

This product can only be viewed by members. To view or purchase this product, sign up by purchasing Pillar Digital Pack – P - Presentation Excellence, Full FRAMEWORK Digital Foundation – , Full FRAMEWORK Digital Foundation, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG).