S-HO1 eLearning Course – Shopper Research Program Management

Name: S-HO1 eLearning Course - Shopper Research Program Management
SKU: 8290
Availability: InStock

S-HO1: Shopper Research Program Management, the strategic foundation for gathering, analysing and applying customer understanding for Head Office within the S: Shopper Insight Application pillar of the Route to Shopper® methodology. This module establishes the strategic foundation for Shopper Insight Application by providing structured approaches to gathering, analysing and applying customer understanding in decision making. Moving beyond basic demographic data, it develops holistic insight through research design, segmentation, need state identification, trend monitoring and insight generation.

This product can only be viewed by members. To view or purchase this product, sign up by purchasing Pillar Digital Pack – S - Shopper Insight Application, Full FRAMEWORK Digital Foundation – , Full FRAMEWORK Digital Foundation, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG).