S-HO2 eLearning Course – Decision Journey Mapping

S-HO2: Decision Journey Mapping, the strategic capability for documenting, analysing, and optimising customer decision processes for Head Office within the S: Shopper Insight Application pillar of the Route to Shopper® methodology. This module develops the strategic capability to document, analyse and optimise customer decision processes. Building on S-HO1 research and S-SL1 observational insights, it moves beyond linear funnels to multi-dimensional journey mapping.

This product can only be viewed by members. To view or purchase this product, sign up by purchasing Pillar Digital Pack – S - Shopper Insight Application, Full FRAMEWORK Digital Foundation – , Full FRAMEWORK Digital Foundation, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG).
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