S-HO1 Study Guide – Shopper Research Program Management
£19.99
S-HO1: Shopper Research Program Management, the strategic foundation for gathering, analysing and applying customer understanding for Head Office within the S: Shopper Insight Application pillar of the Route to Shopper® methodology. This module establishes the strategic foundation for Shopper Insight Application by providing structured approaches to gathering, analysing and applying customer understanding in decision making.
