S-HO2 Study Guide – Decision Journey Mapping
£19.99
S-HO2: Decision Journey Mapping, the strategic capability for documenting, analysing, and optimising customer decision processes for Head Office within the S: Shopper Insight Application pillar of the Route to Shopper® methodology. This module develops the strategic capability to document, analyse and optimise customer decision processes. Building on S-HO1 research and S-SL1 observational insights, it moves beyond linear funnels to multi-dimensional journey mapping.
