U1 eLearning Course – Category Management

Module U1: Category Management is the core capability within the U: Unlock Bigger Baskets pillar, creating a systematic process for developing and managing product categories as strategic business units that aligns assortment, pricing, promotion, and presentation with how shoppers actually make purchase decisions, thereby maximizing basket value.

This product can only be viewed by members. To view or purchase this product, sign up by purchasing Pillar Digital Pack – U - Unlock Bigger Baskets, Full FRAMEWORK Digital Foundation – GUIDE, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG).
G5 eLearning Course – Structured Selling FrameworkG5 - Structured Selling Framework - eLearning CourseU2 - Understanding the role of Point of Purchase (PoP) drivers - eLearning CourseU2 eLearning Course – Understanding the Role of Point of Purchase (PoP) D...