U2 eLearning Course – Understanding the Role of Point of Purchase (PoP) Drivers

Module U2: Understanding the Role of Point of Purchase (PoP) Drivers is the essential execution capability within the U: Unlock Bigger Baskets pillar, focusing on influencing purchase decisions at the “moment of truth” where 70-80% of final choices are made or influenced, thereby expanding basket size and value through optimized visibility, pricing, packaging, and experience.

This product can only be viewed by members. To view or purchase this product, sign up by purchasing Pillar Digital Pack – U - Unlock Bigger Baskets, Full FRAMEWORK Digital Foundation – GUIDE, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG).
U1 eLearning Course – Category ManagementU1 - Category Management - eLearning CourseU3 - Shopper Marketing including Retail Media - eLearning CourseU3 eLearning Course – Shopper Marketing including Retail Media