I2 eLearning Course – Through the Line (TTL) Optimization- Synchronizing ATL & BTL for Maximum Impact

Module I2: Through the Line (TTL) Optimization: Synchronizing ATL & BTL for Maximum Impact is the second capability in the I: Increase Purchase Cycles pillar, focusing on creating a holistic, integrated marketing approach that synchronizes brand-building mass communications (ATL) with targeted activation tactics (BTL) across all touchpoints to drive more frequent purchases and stronger, lasting brand relationships.

This product can only be viewed by members. To view or purchase this product, sign up by purchasing Pillar Digital Pack – I - Increase Purchase Cycles, Full FRAMEWORK Digital Foundation – GUIDE, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG).
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