I3 eLearning Course – Trade Promotions Management (TPM)

Module I3: Trade Promotions Management (TPM) is a core execution capability in the I: Increase Purchase Cycles pillar, providing a systematic approach to planning, executing, analyzing, and optimizing investments with retail partners to transform trade spending; often the single largest marketing investment; from a high risk cost centre into a strategic growth driver focused on increasing purchase frequency and sustainable profitability.

This product can only be viewed by members. To view or purchase this product, sign up by purchasing Pillar Digital Pack – I - Increase Purchase Cycles, Full FRAMEWORK Digital Foundation – GUIDE, Complete Practitioner Pack, Complete Practitioner Pack – Brand side. Manufacturer, FMCG, supplier (Shopurai GP) or Complete Practitioner Pack – Retail side. Retailer, wholesaler, channel partner (Shopurai PG).
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