GUIDE Framework – Complete Included Courses G1 - Channel, Customer, Shopper & Consumer Universe Mapping G2 - Customer, Shopper and Consumer Insights G3 - Route to Market Optimisation G4 - Distributor Management G5 - Structured Selling Framework U1 - Category Management U2 - Understanding the role of Point of Purchase (PoP) drivers U3 - Shopper Marketing including Retail Media U4 - Perfect Store Principles U5 - Key Account Management including Joint Business Planning I1 - Shopping Basket Mechanics-Analysis I2 - Through the Line (TTL) I3 - Trade Promotions Management (TPM) I4 - Customer Experience & Loyalty Management I5 - Advanced Key Account Management-integrated Business Planning D1 - Portfolio and Mix Management D2 - Advanced Category Management D3 - Revenue Growth Management (RGM) D4 - Pockets of Value - Value Chain Optimisation D5 - Negotiation E1 - Role of Finance in Decision Making E2 - Marketing - Core and Digital E3 - Supply Chain - Demand & Supply Management E4 - People Management-Psychology Load More February 27, 2026 https://commercialexcellenceacademy.com/wp-content/uploads/2026/07/CEA-logo-transparent-Web-1.png 0 0 admin https://commercialexcellenceacademy.com/wp-content/uploads/2026/07/CEA-logo-transparent-Web-1.png admin2026-02-27 06:31:422026-02-27 07:30:00GUIDE Framework – Complete
