Shopurai® GP Journey

Included Courses

G1 - Channel, Customer, Shopper & Consumer Universe Mapping

G2 - Customer, Shopper and Consumer Insights

G3 - Route to Market Optimisation

G4 - Distributor Management

G5 - Structured Selling Framework

U1 - Category Management

U2 - Understanding the role of Point of Purchase (PoP) drivers

U3 - Shopper Marketing including Retail Media

U4 - Perfect Store Principles

U5 - Key Account Management including Joint Business Planning

I1 - Shopping Basket Mechanics-Analysis

I2 - Through the Line (TTL)

I3 - Trade Promotions Management (TPM)

I4 - Customer Experience & Loyalty Management

I5 - Advanced Key Account Management-integrated Business Planning

D1 - Portfolio and Mix Management

D2 - Advanced Category Management

D3 - Revenue Growth Management (RGM)

D4 - Pockets of Value - Value Chain Optimisation

D5 - Negotiation

E1 - Role of Finance in Decision Making

E2 - Marketing - Core and Digital

E3 - Supply Chain - Demand & Supply Management

E4 - People Management-Psychology

May 29, 2026